Melinda Olson is the Marketing Manager at ibeauthentic. She earned her Bachelor’s Degrees in Business and Education in Corporate Exercise Management at UW-Eau Claire. Coming from a beauty distributor in Milwaukee, she brings years of experience to her role. “In the beauty industry, there are no two days alike and it is constantly changing and reinventing itself—I love it.”
Family is a big part of her life, she says, mentioning that her favorite holiday is Thanksgiving when everyone comes together. As a Marinette native, she’s happy to be back in her hometown to start some gardening projects!
Deb is an Inside Sales Consultant for SalonCentric at ibeauthentic. She’s definitely a puppy lover! She enjoys playing with her dogs and if she were reincarnated, would definitely choose to be a friendly fido. Her favorite team is the Green Bay Packers and her favorite player is Brett Favre. As far as Nascar goes, she loves Jeff Gordon. She also loves watching TV, most notably Survivor, 24 and The Real Housewives of Beverly Hills and Orange County (but not New York)!
Chuck is Operating Manager and Partner at ibeauthentic. He earned his Bachelor’s Degree from Michigan State University in Finance and Accounting. His Master’s is from the University of Minnesota with an emphasis on Computer Science and Marketing Research. His job is to keep all the moving parts together and seek out additional new prospects. “I love the young creative environment and that we are creating new ways to do business.”
This jack-of-all-trades enjoys golf, tennis, reading, exploring and running—you can’t miss his slew of half-marathon medals hanging in his office. His favorite movie is Braveheart because, “It shows how one man can give his heart to one cause that creates a groundswell that survives for generations.” He said his special talent is anticipating the future direction of things and being able to look back from a forward position to develop this direction. Well said.
Tanya serves as Project Manager and Digital Analyst. She received her MBA from Michigan Tech and her Bachelor’s in Business in from Northern Michigan University. She has been with ibeauthentic from its start and enjoys working on new projects as the company continues to grow. She loves archery, gardening, hunting, traveling and attending stock car races with her dad. She loves the outdoors, Luke Bryan, ice cream and would love to snorkel the Great Barrier Reef in Australia or climb glaciers in Alaska.
Trevor Salewsky is a Warehouse Associate at ibeauthentic. Positivity is his strong suit. He describes himself as loving, forgiving, and wise and his favorite hobbies are fashion, making music, and surprising people.
Erin Noha is the Digital Media Lead at ibeauthentic. The people she works with are her favorite part about the job, but she also really loves writing. “I’m constantly learning new things, whether it’s from interviewing artists or just from testing hair products. I also love talking to people, so this job is a perfect fit.” She graduated with a Bachelor’s Degree in Journalism and Political Science from Western Michigan University in Kalamazoo, Michigan.
She loves hot dogs, Taylor Swift and historical fiction. “I mean, they’re kind of a weird combo, so I enjoy them separately, but it seemed easier to fit it all in one sentence.” In her free time, you can probably catch her watching Netflix, scrolling Buzzfeed or just making a weird joke to fill awkward silence.
Cheryl is a Matrix Corporate Account Concierge at ibeauthentic. She attended UW-Marinette, moved to Milwaukee to work for a modeling and talent agency and moved back to Marinette in 2009. “I’m excited to be in this ever-changing industry. What is more fun than learning the product knowledge behind beauty products and following trends?”
For Cheryl, Food Networking is a verb–she’s always watching cooking shows, that is, when she’s not watching Keeping Up, Housewives or The People v. O.J. Simpson. She also mentioned that she loves investigating and would make an awesome private detective. Funny, fashionable and a foodie, Cheryl definitely is a go-getter.
Dave is Director of Business Development and Partner at ibeauthentic. He earned his Master’s of Business from Michigan State (GO GREEN!) with an emphasis in Marketing.
If you already didn’t know that he’s a huge Michigan State fan, well, now you do! He loves anything involving the Spartans—he said he enjoys the fall because of the moderate temperatures and “MSU football has started.” Breezy Point, just south of Escanaba, is his favorite spot for burgers. When he’s in town, he loves taking people to Dexter’s, too. “Great food at an amazingly reasonable price…especially for out-of-towners. Maybe Tommy will give me a free dinner for this mention!”
Bonnie works as the Inside Sales Manager. Her day-to-day involves managing the phone sales teams. She’s always worked in sales in some form or another, using her 20+ years of inside sales experience in the salon industry to bolster the efforts at ibeauthentic. “I love watching the relationships grow between the salon and their sales consultant. A strong trust and friendship develops, even though the two never meet in person.”
She grew up in Green Bay, so she’s naturally a diehard Packer fan. When she’s not cheering, she’s growing roses—a long-term hobby she started about 20 years ago from the ground up (literally). Tending to her roses is her relaxation and quiet time until her next favorite time of year kicks in—Chistmas! “I love to bake all those old family recipes—and new favorites!”
Allison is a Graphic Designer for ibeauthentic. She’s known in the office for her mellow personality, sarcasm, friendliness and fondness for Ed Sheeran. Her favorite book is “The Fault in Our Stars” and she’s one book away from finishing all of the John Green novels. In her free time, she enjoys tennis, swimming, going on walks and drawing portraits.
Missy Kmecheck is an Inside Sales Consultant with Paramount Beauty. She loves building relationships with salon owners and working together to give them all the information she has on new products, services and upcoming education opportunities. Missy has a Bachelor’s Degree in Psychology, an Associate’s Degree in Healthcare Administration and is also a Wisconsin and Michigan Licensed Insurance Agent.
Enthusiastic, creative, and outgoing, Missy loves spending time with her children, attending their sporting events, playing with her grandson and running with her dogs. Thai Cuisine in Menominee and Katsu-Ya in Appleton are her favorite restaurants. As for special talents? “Special talents are not in my books, I am the clumsiest person, but a lot of fun!”
Randy Wilson is an Inside Sales Consultant with SalonCentric. Helping customers and potential customers increase their sales is what he loves about this job. If you need someone to listen to and tackle your questions head-on, look no further!
This Ohio native loves motorcycle riding and any movie or TV show about history. Most of all, he’s proud of his wife and children as they continue to succeed in life and make him proud.
Heather is the Education Manager for Education Advantage at ibeauthentic. She graduated from Western Michigan University in Kalamazoo, Michigan. (Go Broncos!) Heather has been with ibeauthentic since 2012 and has enjoyed introducing education to stylists across the country, as well as creating dynamic events with other company projects.
On her free weekends, you can find her in Minneapolis for DJ gigs (she’s been a DJ for four years now) or teaching dance classes locally (she’s been in dance since she was 3 years old). Big cities suit her. “San Francisco, Chicago and New York City stole my heart the minute I saw them and I think they’re more magical than Disney World.”
Kacy is a Digital Media Coordinator at ibeauthentic. She graduated in 2015 from NWTC with a major in Business Management and Event Coordination. “I love working in the beauty industry and continuously learning and improving! I also love my coworkers. From day one, everyone made me feel like family, so I love the atmosphere I get to be in every day.”
She’s usually baking or playing with her dog every free second she has “because dogs are the greatest things on the planet.” Her special talent is baking, meaning she can whip up almost any baked good possible. If she’s not doing those things, she’s probably watching The League to catch up on football and stay entertained at the same time. #doubletaskingforthewin
Connie is a Booking Coordinator for Education Advantage at ibeauthentic. She went to the Paul Mitchell Partner School for Cosmetology and earned her Associate’s Degree at NWTC in the Administrative Professional program. “I love my job here because it’s both of my degrees mixed into one. I have the best of both worlds!”
Styling hair—especially creating braids and updos—has always been her passion. She also LOVES music (any and all kinds). Bob Marley, Adele and The Beatles are just some of her favorites. “No matter what mood you’re in, you can always find a song to match.” Her special talent? She can say the alphabet backwards…super fast!
Gigi is a bilingual Digital Media Coordinator for Estilo. She’s originally from Phoenix and attended college in Washington, North Carolina. “I’m excited to meet new people and hopefully create a bigger, universal audience for the Estilo program.”
She loves hiking, taking her dogs (Muliani and Rose) for long walks and being in nature with flowers and animals. She’s known for being pretty spunky and high-spirited around the office so stop by and say hi!
Amy Peterson is a Content Coordinator for Salon Interactive at ibeauthentic. She studied Phlebotomy and Early Childhood Education at NWTC. Her laid-back approach and relaxed attitude put her in the perfect position to serve customers in her role.
The reason behind her bright demeanor lies in her three wonderful kids, who she said continue to keep her smiling every day. “My husband and I are also high school sweethearts. Mushy, I know.” 😛 It’s no surprise that the top of her travel list is sunny Hawaii. She loves beaches, singing, and don’t forget chocolate!
Joan is a Matrix Concierge at ibeauthentic. She has a special knack for making everyone in the office laugh and feel special. She’s always quick to crack a joke or make someone smile with her overall funniness.
Faith, family and career are the best words that describe Joan. She’s very proud of her children and grandchildren. Her hobbies include reading, walking and hauling wood! She loves crime scene shows and The Big Bang Theory.
Lauren French is a Business Development Manager for Privé at ibeauthentic. This pop culture aficionado studied Communications with an emphasis in Entertainment Studies at Cal State Fullerton and resides in sunny California. When she’s not hiking or at the beach, find her hitting up comedy shows and restaurants. Her recommendation? Sugarfish’s “Trust Me” menu in Downtown LA.
With a creative brain and a penchant for problem solving (as well as using too many emojis), she said she’s excited to tackle every day at Privé, which is sure to be new, exciting, and different. “I’m proud of my eagerness to stay uncomfortable (in all aspects of my life). I’m always striving for progress.”
Dave is a Web Developer and Partner at ibeauthentic. He received both his Master’s in Biomedical Engineering and his Bachelor’s in Electrical Engineering from UW-Madison. Possessing an uncommon penchant for anything edible, Dave has a unique method of snagging food from other people’s plates using a patented overhead fork stinger, a gesture that has earned him the nickname “Scorpion.”
By now, you’ve probably gathered that Dave enjoys food. In fact, if Dave could describe himself in three words, it would be “hot breakfast pasty.” However, he also enjoys biking, hiking, watching hockey, cooking and a heaping plate of nachos (the guy just loves food). He does love something more than food, though. He lists his proudest moment as “watching my wife Cindy give birth like a champ to our two little ones.” There’s your answer, folks.
Jennifer Vanni is a Content Coordinator at ibeauthentic. “I love the atmosphere and people here. The energy makes it fun and exciting to come to work. I love being around creative people.” Jennifer graduated from University of Wisconsin – Milwaukee with a Bachelor’s Degree in Organizational Administration and a minor in Communications.
She loves popcorn, watching Project Runway and Dance Moms, Pinterest, sleeping in, big cities (NYC and Chicago are favorites), summer and shopping at Michaels! She’s married with one son and daughter—and four small dogs that she considers her children too. Always wanting to try new things, geocaching is one of her favorite hobbies along with doing any kind of art! “I love painting and paint storefront windows for local businesses, like The Goose and Gander Finery.”
Judie is an Inside Sales Consultant for Paramount Beauty. She is a licensed stylist and educator and has work experience as a former salon owner, outside sales consultant, in-salon educator for a beauty manufacturer and salon development manager for a beauty distributor, helping to grow salon businesses. A lover of cozy things, “Jude” reads mystery novels, enjoys Christmas festivities and also knits!
Ariana Williams is a graphic designer at ibeauthentic. She has her Bachelor’s Degree of Fine Arts in Graphic Communications from Northern Michigan University. She spends her days perfecting magazine layouts and her nights painting people’s pets for her Etsy shop!
Of course, if she could travel anywhere she’d want to go to France and spend a week in the Louvre. On her downtime, you can catch her quoting from one of the greatest minds of our time, Patrick Star: “The inner machinations of my mind are an enigma.” If this doesn’t make sense to you, it’s called internet culture and it’s what we do best here.
Kayla is a Booking Coordinator Lead for Education Advantage at ibeauthentic. She earned her cosmetology license at Martin’s College of Cosmetology and graduated from NWTC-Green Bay with a major in Marketing. “I love everything about this job. I love that it combines both of my degrees. My favorite thing, however, is that you’re not stuck to doing just one task all day. It’s always something different and that helps keep things interesting.”
She’s determined. Running and working out are two of her biggest hobbies, #GIRLBOSS is her favorite book and one of her proudest moments is graduating college with a 4.0. When she’s not busy, she’s usually doing fun stuff like cheering on the Packers, hiking, kayaking, or fishing with her fiancé Brian, and playing with her pup, Drake.
Tiara Becker is an Inside Sales Consultant with SalonCentric. She attended Bay De Noc Community College and LSSU. She says that her favorite part of her job is the atmosphere and people. “I get to talk on the phone most of the day and create friendships.”
What you don’t know about Tiara is that she’s pretty awesome herself. A mother of two and a wife, she describes herself as “a little crazy…but aren’t we all?” She’s a ton of fun and, if you visit her desk maybe she’ll give you some soda or candy, but you didn’t hear it from us!
Jori is a Brand Manager for ibeauthentic. She gained her Bachelor’s of Art in Art & Design, specializing in Electronic Imaging at Northern Michigan University and her Associate’s Degree at UW-Marinette. Her job involves graphic design—concept design for print and web—and shooting YouTube videos with the marketing/video production team.
Aside from graphic design and video, she also loves other creative activities like painting and sculpting. (Check out her website at Jorilou.com!) Can she be explained in three words? “I am Jori.” One-of-a-kind. Hard working. Free spirited. She’s been married since ’06 and you can often find her working on rehab projects for her newly purchased home with her husband!
Chelsie is a Marketing Coordinator for ibeauthentic. She graduated from the University of Wisconsin-Eau Claire with a Bachelor of Arts in Graphic Design. “I like that this company is so welcoming. Plus, I get to learn about beauty products every day. What girl wouldn’t love that?”
Originally from Eau Claire, Chelsie loves exploring Marinette and Menominee with her husband. She’s a lover of spicy food, Beauty and the Beast, anything Harry Potter and is currently watching Game of Thrones and Breaking Bad—both of which she loves! “I’m also pretty amazing at spending way too much time on beauty blogs and Pinterest.”
Aaron is a Web Developer for ibeauthentic. You can often find him in the IT loft, where he solves very complex problems and makes it seem easy. His nickname is A-A-Ron but he’s not sure where it came from, besides the Key and Peele sketch “The Substitute” and the fact that his name is Aaron.
A huge sports fan, he loves football (Packers) and baseball (Brewers). He also plays Final Fantasy 3, Bioshock, Mass Effect 2, Dragon Warrior 4 and other nerdy games for nerds. No special talents he says, but he majored in trumpet in college: “So that’s cool, I guess.” The proudest moment of his life? “When I convinced my wife to marry me.”
Sara Dart manages our Human Resources at ibeauthentic. She deals with employee relations, benefits, training and development. “I love the variety of my job and the opportunity to serve our internal team!”
As an out-of-towner originally from Kimberly, Wisconsin, Sara doesn’t have any favorite places to eat in Menominee yet, but she’ll soon find that our team’s favorite hangout is the Ogden Club and Colonel K’s Pasties. In her free time, this mother of two loves to spend time with her husband and kids, saying the proudest moments of her life were when her children were born.
Jenna Stubenvoll is the Cezanne Concierge at ibeauthentic. A hard worker who loves to learn new things and challenge herself, she says she loves the fast-paced and friendly atmosphere that this job offers.
The words “summer and sunshine” are a perfect way to describe her ideal day (she’d love to visit Australia or Savannah, Georgia)—add her family in there and you’ve got a winning combination. “I am proud of my family. My girls and my husband are truly amazing people and I am proud to be their mom and wife.”
Seth is a Web Developer and Partner at ibeauthentic. As a super easygoing guy, Seth often tackles the behemoth that is IT with a cool demeanor.
He definitely has some favorites, including the Detroit Lions and Braveheart—but that’s not all! He loves scotch, Lord of the Rings and Thanksgiving, to name a few. If he could travel anywhere, he’d go to the Mediterranean, Norway or Scotland. His hobbies include building, creating and being an awesome dad.
Brian is the Operating Manager of The Style Garage. He earned his Bachelor’s Degree from Western Michigan University (Go Broncos!) and Associate’s Degree from UW-Marinette. “The friendly atmosphere, faces and laughter make it fun to come to work everyday,” he says. He also enjoys interaction with stylists and determining the best ways for them to become more successful.
Brian loves coaching youth sports, spending time with family and also has a few juggling tricks up his sleeve. You can find Brian reaching for another soda in the fridge or making your day with a joke. If he could be reincarnated as an animal, it would definitely be a bald eagle. The freedom to fly or travel anywhere—and also be the USA’s national symbol of freedom—would be awesome.
Jeri is the Marketing Director at ibeauthentic. She graduated from the University of Wisconsin-Green Bay with a Bachelor’s in Business Administration and Spanish. She ensures that all print and web content—from web banners and product information to blogs and education classes—is updated on our customers’ eCommerce sites. “What I love most about my job are the people. My co-workers have become my friends, so I’m fortunate to be able to hang out with my friends for at least 40 hours a week. “
When she’s free, you can find her reading, doing yoga, kayaking and hanging out with friends and family. All at once. (Did we mention that she appreciates sarcasm?) She also loves to eat…“like, I really love it.” Proudest moment of her life was when her husband asked her to marry him. “I was very proud of myself for snagging such a hot guy.” ☺
Melissa Revall is an Evaluation Coordinator in the Education Department at ibeauthentic. She calls salons to gather evaluations of education classes and also supports them with anything they need. As a wife and mother of three children, she said she’s excited to start working again after being a stay-at-home mom for five years. “I love having something to look forward to do during the day while the kids are at school.”
Family and friends are a huge part of her life. Enjoying time with family and investing in relationships are her specialty—along with Christmas, of course! “I am absolutely in love with Christmas! I love to decorate the outside of my house along with the inside. After Thanksgiving, you can always catch me watching and recording Christmas movies.”
Jolene is a Business Development Manager at ibeauthentic—she educates salons on new products, coaches them with marketing and business strategies and supports them in everyday tasks. She earned her Associate’s Degree in Marketing from UW-Marinette and NWTC Green Bay.
With a passion for staying active and being outdoors, Jolene is competitive in local volleyball and softball leagues. More affectionately known as “JoJo,” she says the proudest moment of her life was becoming a mom. However, she also knows that every day she spends with her friends and family is special. “My kids amaze me! I’m proud to spend time with them just playing, teaching and being silly.”
Katie Lindgren is a Booking Coordinator for Education Advantage at ibeauthentic. She earned her Cosmetology Manager License at the Paul Mitchell School for Cosmetology and earned her Associate’s Degree in Human Resources at NWTC. She’s currently working toward her Bachelor’s Degree in Human Resources full time at Concordia. “I love that I can be myself here and enjoy what I’m doing. Having 10 years in the beauty industry will help me understand my position and apply what I know.”
She spends time with her family and loves taking bike rides, traveling, reading, and watching the Bengal or Packer game (or both!) when her schedule is free. “My life is crazy, with working full time and going to school full time, along with attending children’s sports activities, but my life is so organized you would never believe it! I am loving life.” She said she’s proud of her family, and we know that her family must feel the same way about Katie!
Sally is the EMS Coordinator in the Education Department. You can find her teaching our in-house yoga class every Monday. She’s been practicing yoga for over 20 years.
She’s silly, feisty, loving and the mother of four awesome kids. She loves going to Brewers and Timber Rattler games with her family, citing the crack of the bat and eating brats as some of the reasons why she loves them. Guardians of the Galaxy is her favorite movie and Mario is her favorite video game. Her special talent? “One of my twins said I’m a good mom.” We agree!
Kandi is a member of the Kerastase/Shu Uemura Concierge team at ibeauthentic. She also goes by Kay-Kay and Kandi Land—“My friends are creative…ha!” She’s originally from Arab, Alabama, which explains her Southern accent. We all know in Alabama you’re either an Auburn fan or an Alabama fan. To that she says, “Roll Tide, ya’ll!”
Things that make her smile are Jesus, Frank Sinatra, unconditional love and a good hair day. She’s describes herself as a “sophisticated bohemian with an old-fashioned flair for graciousness.”
Frank is the Video Editor at ibeauthentic. After graduating in 2012 from UW-Green Bay with a major in Business/Marketing and a minor in Studio Arts – Traditional 3D and Textiles, he started doing freelance 3D design and numerous local film projects at UW-Marinette. He recently worked on the independent feature film “Aquarians“, which was filmed around the area. He’s a PC gamer, enjoys 3D modeling and his special talents include knitting and being easy to work with!
Craig is a Salon Consultant with The Style Garage. A graduate of UW-Eau Claire, Craig loves the Green Bay Packers. He also loves to golf, fish, grill, tailgate and even makes his own bratwurst, wieners and summer sausage! The sausage-making tradition, along with recipes and techniques, has been passed down in his family for generations. If he could travel anywhere, it would be to Germany during Oktoberfest, obviously!
Kaleena is a Marketing Coordinator at ibeauthentic. She graduated from UW-Marinette with a degree in General Studies and MATC Madison with a degree as a Veterinary Technician. She loves to hike, camp and spend time with her husband, dog (Hailey), two cats (Motor and Kada), nieces and family. Oh yeah, and if she was reincarnated she’d definitely come back as a cat, because cats rule.
Tammi Kroll Salewsky is a Partner and a the Concierge Manager. Her past includes a 25+ year career as a Manager of Customer Service/Logistics for a chemical manufacturing company.
She’s a jack-of-all-trades and always is on the go. Tammi enjoys creating art (pottery, painting, jewelry), photography, biking, hiking, walking her dog, baking/cooking and gardening. Her favorite sports would have to be golfing, swimming and biking as these were her favorite sports growing up in a little town called Litchfield Park, Arizona.
All great visions start somewhere—even on a napkin.
At iBEAUTHENTIC, we continue to take notes from those first ideas. Why? Our original vision continues to align with where we are and where we’re headed. Our philosophy is about standing where we want to be and looking backwards at what we’ll need to accomplish to get there.
History of iBEAUTHENTIC
iBEAUTHENTIC was formed to offer alternative solutions to the Professional Beauty Industry through talent and technology-based offerings. If you look closely, you’ll notice that iBEAUTHENTIC contains the word “beauti” inside the letters. This name stands for how we deal with customers and what we do in the industry. We want to be authentic and original with how we treat our clients.
We opened up a small office in December 2011 at 601 1st St. in Menominee, Michigan and with six employees, five partners and 75 years of professional beauty experience, the business quickly took off.
In 2013, iBEAUTHENTIC moved into a renovated auto repair shop on 127 9th Ave., designed to attract energetic and skilled talent. We recently celebrated our three-year anniversary of the move with our ever-growing staff of almost 40 iBeauthentic team members. Presently, we have partnerships with eight brands, eleven distributor clients and two venture capital clients.
There’s a big company way to do it and then there’s our way to do it. We’re looking to move beyond the present-and-buy model, instead opting to bring more personality behind the product by offering a community shopping experience.
We believe we’re doing something that isn’t being done anywhere else. We serve as a hybrid alternative for independent distributors and beauty professional manufacturers who may not have the staffing and support to create what we can build—whether it’s websites, magazines or other technology-based offerings. We offer our clients alternative ways to reach customers by addressing brand needs, establishing growth requirements and solving issues.
If you ask anyone who works at iBEAUTHENTIC, they’ll say their relationships with coworkers have been the most rewarding—this extends to our clients, too. We’re an interactive and sociable community that’s all about creating a friendly work culture in the beauty industry. We aim to bring the relationship factor back into the brand and salon partnership through human and social connection.
Whether it’s responsive web design, distribution support, education management, graphic, package and print design, videography and photography, inside sales or social media design and management, we employ entrepreneurial, promotional and creative ways of thinking to optimize your company’s presence.
It’s one thing to talk about it; it’s another thing to see it. We go from conversations to completion every day. At iBEAUTHENTIC, we enjoy seeing the final product in the form of a website, magazine, sale, blog or video. It’s that moment where we’re finally standing where we want to be, looking back at what we’ve accomplished and what lies ahead–and it’s a great place to be. Feel free to browse our project library and find something that inspires you. We’re excited to make a connection.
“iBEAUTHENTIC is committed to bringing the best in personal experiences to the Beauty Professional through the application of technology and talent-based offerings.”
We are focusing on market expansion opportunities that are now presenting themselves in the Professional Beauty Industry to apply digital technologies and expand sales caused by industry consolidation.
E-Commerce, Content, Website, IT Support, Social Media
We build all-encompassing digital communications specifically for salon beauty professionals, aiming to make the interaction between the stylist and your website as fluid as possible. With easy navigation, clear structure and responsive web design, our e-commerce platform makes it easy to shop on desktops, mobile devices and tablets.
Recognizing that each brand has unique needs, we personalize websites in accordance with our clients. As we grow together, the digital brand identity of your site and the service capabilities also develop alongside the newest breakthroughs in responsive web design. To deliver your brand message, our team goes through a series of steps:
Inside Sales is a cost-effective way for your brand or distributor to reach more customers. We create a structure that either acts as a separate sales force or supports your field sales. Within Inside Sales, various team structures work either with a distributor or within the channels/divisions of a brand. In addition to traditional sales activities, we can support New Product Launch and Educational Event Blitzes, Vacant Territory Coverage and Loyalty Programs. Since we remove the driving time of a field salesperson, we’re able to target customers in hard-to-reach areas based on geography, time zones, irregular hours and smaller staffs. Our team creates relationships that can be as intimate or more intimate than relationships in person.
Some stylists and salons are more comfortable working over the phone because it’s convenient and removes misconceptions and opinions that might form during face-to-face business. We look at Inside Sales as a creative way to knock down barriers and build meaningful relationships and partnerships with salons and stylists—that’s why we love our job. Once we make a connection, we offer the following resources:
Magazines, Flyers, Price Cards, Catalogs, Apparel, Education Pieces, Trade Show Materials, Postcards, In-Store Signage
Print is a strong way to establish brand identity. We change the customer’s perspective of your business by using this long-standing, detail-rich medium to deliver your message. Our goal is to create a tangible, visual reference point for customers to browse, discover and buy and for sales representatives to use in the field.
Education is the emotional connection between the brand or distributor and the stylist. With our highly efficient and personable team, we provide a technology system that connects the brand or distributor with the salesperson, educator and stylist. Here’s what our technology offers:
We also offer a personal touch. After an education class, our coordinator calls the salon to evaluate each class, provide feedback for your company and make sure the salon knows that the bigger brand/distributor cares about them. We manage education from the brand’s vision to the salon’s post-event evaluation so you can better your business.
Product Demonstrations, Reviews, Descriptions, How-Tos
We express your creativity and concept with our video capabilities. Our video production facility houses a professional studio, including equipment and lighting to create a wide-ranging style of videos.
Working with our clients, we plan production, hire educators, develop brand stories and execute your vision, resulting in a high-quality multimedia package you can use across print and digital communications.
Don’t let the historical garage facade fool you; iBEAUTHENTIC is an energetic, lively and fulfilling work environment filled with creative, forward-thinking people. Working here is different than working anywhere else in the area. We are a fast-growing company with a passion and drive to change the beauty industry. iBEAUTHENTIC works with several product manufacturers and distributors to improve sales and communication between salons and their clients. With roles in web, sales, marketing and design, there are many opportunities for you to pursue and develop a rewarding career.
Drop off your completed application to:
Email your completed application to: